MARKETING AND COMMUNICATIONS

The Cypress Marketing Team is responsible for communicating the Cypress product portfolio via conferences, press releases and social media. This team publicizes Cypress products and solutions and to create new business leads for the Sales team.

Marketing Communications Specialist: Plans, develops and implements messaging for promotion of product awareness, business plans and management communications. Partners with management, business units, and the sales team to leverage broad corporate or product messaging. Develops, enhances, or revises marketing collateral for web, print or other media channels. Participates in media-placement decisions. May work with outside agencies to build and execute a media strategy. May function as an editor for formal business communications. May design and implement measurements to analyze messaging and program effectiveness, and quantify revenue generated from executed programs.

Product Marketing Engineer: Develops business plans, marketing strategy, and forecasts for assigned product lines. Maintains current status of customer requirements for existing and future products. Identifies, evaluates and recommends marketing opportunities consistent with product-line objectives. Serves as the internal and external evangelist for the specific product(s) or product line(s) by creating compelling messages and demonstrating the benefits and capabilities. Establishes awareness and desire for the product.

Pricing Marketing Analyst: Develops, evaluates and implements pricing strategies and models based upon current business and competitive market dynamics. Conducts research and performs competitive pricing analysis. Monitors ongoing competitive environment to ensure that practices do not adversely impact company reputation or customer satisfaction. Partners with Sales/Marketing, Business Development and Finance to correctly position our product portfolio and establish pricing programs aligned with product/sales strategy and revenue recognition requirements. Evaluates opportunities to monetize products offered initially at little to no cost (such as online gaming products), or to create upsell opportunities as products are re-positioned in the marketplace. Projects impact of pricing changes, individual promotions, and rebate programs on revenue. Creates/Administers pricing databases and coordinates implementation of pricing proposals across the organization.

 
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Sr Staff Product Mktg Engr
Sr Staff Product Mktg Engr Colorado Springs, CO, US Nov 26, 2020
Colorado Springs, CO, US Nov 26, 2020
Director Marketing
Director Marketing San Jose, CA, US Nov 24, 2020
San Jose, CA, US Nov 24, 2020
Staff Product Marketing Engineer
Staff Product Marketing Engineer San Jose, CA, US Nov 22, 2020
San Jose, CA, US Nov 22, 2020
Director, Microcontroller Product Marketing
Director, Microcontroller Product Marketing Austin, TX, US Nov 21, 2020
Austin, TX, US Nov 21, 2020
Senior Director, IoT Ecosystem
Senior Director, IoT Ecosystem San Jose, CA, US Nov 19, 2020
San Jose, CA, US Nov 19, 2020
Sr Manager, Product Marketing Engineer
Sr Manager, Product Marketing Engineer San Jose, CA, US Nov 18, 2020
San Jose, CA, US Nov 18, 2020
Prin Product Mktg Engr
Prin Product Mktg Engr Colorado Springs, CO, US Nov 15, 2020
Colorado Springs, CO, US Nov 15, 2020
Sr Director Business Development
Sr Director Business Development San Jose, CA, US Nov 12, 2020
San Jose, CA, US Nov 12, 2020
Sr Staff Product Mktg Engr
Sr Staff Product Mktg Engr San Jose, CA, US Nov 7, 2020
San Jose, CA, US Nov 7, 2020
Sr Staff Product Mktg Engr
Sr Staff Product Mktg Engr San Jose, CA, US Nov 7, 2020
San Jose, CA, US Nov 7, 2020