MARKETING AND COMMUNICATIONS

The Cypress Marketing Team is responsible for communicating the Cypress product portfolio via conferences, press releases and social media. This team publicizes Cypress products and solutions and to create new business leads for the Sales team.

Marketing Communications Specialist: Plans, develops and implements messaging for promotion of product awareness, business plans and management communications. Partners with management, business units, and the sales team to leverage broad corporate or product messaging. Develops, enhances, or revises marketing collateral for web, print or other media channels. Participates in media-placement decisions. May work with outside agencies to build and execute a media strategy. May function as an editor for formal business communications. May design and implement measurements to analyze messaging and program effectiveness, and quantify revenue generated from executed programs.

Product Marketing Engineer: Develops business plans, marketing strategy, and forecasts for assigned product lines. Maintains current status of customer requirements for existing and future products. Identifies, evaluates and recommends marketing opportunities consistent with product-line objectives. Serves as the internal and external evangelist for the specific product(s) or product line(s) by creating compelling messages and demonstrating the benefits and capabilities. Establishes awareness and desire for the product.

Pricing Marketing Analyst: Develops, evaluates and implements pricing strategies and models based upon current business and competitive market dynamics. Conducts research and performs competitive pricing analysis. Monitors ongoing competitive environment to ensure that practices do not adversely impact company reputation or customer satisfaction. Partners with Sales/Marketing, Business Development and Finance to correctly position our product portfolio and establish pricing programs aligned with product/sales strategy and revenue recognition requirements. Evaluates opportunities to monetize products offered initially at little to no cost (such as online gaming products), or to create upsell opportunities as products are re-positioned in the marketplace. Projects impact of pricing changes, individual promotions, and rebate programs on revenue. Creates/Administers pricing databases and coordinates implementation of pricing proposals across the organization.

Save Category as RSS Feed
Title Location Date Sort descending
Reset
Product Mktg Engr
Product Mktg Engr San Jose, CA, US Oct 15, 2018
San Jose, CA, US Oct 15, 2018
Sr Product Mktg Engr
Sr Product Mktg Engr Bangalore, KA, IN Oct 14, 2018
Bangalore, KA, IN Oct 14, 2018
Sr Staff Web Mktg Analyst
Sr Staff Web Mktg Analyst Lynnwood, WA, US Oct 14, 2018
Lynnwood, WA, US Oct 14, 2018
Dir Mktg Comm
Dir Mktg Comm Beijing, 11, CN Oct 13, 2018
Beijing, 11, CN Oct 13, 2018
Sr Pricing Marketing Engineer
Sr Pricing Marketing Engineer San Jose, CA, US Oct 6, 2018
San Jose, CA, US Oct 6, 2018
Director of Pricing Marketing
Director of Pricing Marketing San jose, CA, US Oct 6, 2018
San jose, CA, US Oct 6, 2018
Sr. Content Marketing Manager
Sr. Content Marketing Manager San Jose, CA, US Oct 5, 2018
San Jose, CA, US Oct 5, 2018
Prin Regional Mktg Engr
Prin Regional Mktg Engr Taipei, TPQ, TW Oct 4, 2018
Taipei, TPQ, TW Oct 4, 2018
Product Mktg Engr 2
Product Mktg Engr 2 San Jose, CA, US Oct 3, 2018
San Jose, CA, US Oct 3, 2018
Sr Staff Product Mktg Engr
Sr Staff Product Mktg Engr Kawasaki-shi, 14, JP Sep 28, 2018
Kawasaki-shi, 14, JP Sep 28, 2018
Prin Segment Mktg Engr
Prin Segment Mktg Engr San Jose, CA, US Sep 23, 2018
San Jose, CA, US Sep 23, 2018