MARKETING AND COMMUNICATIONS

The Cypress Marketing Team is responsible for communicating the Cypress product portfolio via conferences, press releases and social media. This team publicizes Cypress products and solutions and to create new business leads for the Sales team.

Marketing Communications Specialist: Plans, develops and implements messaging for promotion of product awareness, business plans and management communications. Partners with management, business units, and the sales team to leverage broad corporate or product messaging. Develops, enhances, or revises marketing collateral for web, print or other media channels. Participates in media-placement decisions. May work with outside agencies to build and execute a media strategy. May function as an editor for formal business communications. May design and implement measurements to analyze messaging and program effectiveness, and quantify revenue generated from executed programs.

Product Marketing Engineer: Develops business plans, marketing strategy, and forecasts for assigned product lines. Maintains current status of customer requirements for existing and future products. Identifies, evaluates and recommends marketing opportunities consistent with product-line objectives. Serves as the internal and external evangelist for the specific product(s) or product line(s) by creating compelling messages and demonstrating the benefits and capabilities. Establishes awareness and desire for the product.

Pricing Marketing Analyst: Develops, evaluates and implements pricing strategies and models based upon current business and competitive market dynamics. Conducts research and performs competitive pricing analysis. Monitors ongoing competitive environment to ensure that practices do not adversely impact company reputation or customer satisfaction. Partners with Sales/Marketing, Business Development and Finance to correctly position our product portfolio and establish pricing programs aligned with product/sales strategy and revenue recognition requirements. Evaluates opportunities to monetize products offered initially at little to no cost (such as online gaming products), or to create upsell opportunities as products are re-positioned in the marketplace. Projects impact of pricing changes, individual promotions, and rebate programs on revenue. Creates/Administers pricing databases and coordinates implementation of pricing proposals across the organization.

 
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Prin Segment Marketing Engineer
Prin Segment Marketing Engineer San Jose, CA, US Jan 22, 2020
San Jose, CA, US Jan 22, 2020
Sr Product Mktg Engr
Sr Product Mktg Engr Langen, HE, DE Jan 22, 2020
Langen, HE, DE Jan 22, 2020
Sr Product Mktg Engr
Sr Product Mktg Engr Bangalore, KA, IN Jan 3, 2020
Bangalore, KA, IN Jan 3, 2020
Staff Product Mktg Engr
Staff Product Mktg Engr Austin, TX, US Jan 2, 2020
Austin, TX, US Jan 2, 2020
Product Mktg Engr
Product Mktg Engr San Jose, CA, US Dec 31, 2019
San Jose, CA, US Dec 31, 2019
Sr Staff Regional Mktg Engr
Sr Staff Regional Mktg Engr Shenzhen, 44, CN Dec 27, 2019
Shenzhen, 44, CN Dec 27, 2019