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Sr Staff Product Mktg Engr

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Date: Nov 26, 2020

Location: Colorado Springs, CO, US

Company: Cypress Semiconductor Corporation

Job ID

Requisition Id:- 23482

Job Description

• Perform market and  competitive analysis, identify product gaps and define product roadmap 
• Drive New product launch
• Define and execute Go to Market strategy for new product with relevant collaterals - web presence (new product update, roadmaps, parametric search) product briefs, product presentations and product selector guide 
• Manage the delivery of whole products including parts, software, firmware, datasheets, app notes, dev kits, white papers, errata, etc, working closely with cross functional teams like design, product engineering and applications. 
• Manage new product rollout working closely with regional marketing and sales
• Develop EVC Based pricing strategy and premiums with pricing team 
• Coordinate major PL events such as technology/ product conversions, product recalls, etc. 
•Drive PL participation in promotional events like trade-shows, webinars, conferences.

• Plan and revise PL level design win or opportunity development funnel to support new products 
•Help demand creation in each geographies for key products through regional marketing, distributor and reseller channels externally, and through Cross-Functional Teams (CFTs) internally. Identifies and proposes highest-value customer segments for a given product/solution.
•Trains sales, distributor FAEs to demonstrate products and solutions to customers. 
•Drives distribution engagements and channel marketing programs. 


•    Bachelor’s degree or equivalent in relevant field of engineering (semiconductors, electronics) , MBA is an added plus.
•    8+ years of experience in marketing, product management, engineering disciplines
•    Data analytics skills with thorough knowledge of excel, CRM tools.
•    Excellent oral and written communication skills
•    Experience with A&D customers and applications is an added plus.
•    US citizenship is an added plus 


Cypress is an Equal Employment Opportunity employer and does not discriminate in recruiting, hiring, training or promoting, on the basis of race, ethnicity, color, creed, religion, sex, sexual orientation, gender, gender identity, genetic information, national origin, physical or mental disability, pregnancy, medical condition, U.S. military or protected veteran status, union membership, or political affiliation.


Cypress Semiconductor does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Cypress Semiconductors employees or any other company location. Cypress Semiconductor is not responsible for any fees related to unsolicited resumes.

Nearest Major Market: Colorado Springs

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