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Director Product Marketing

Date: Aug 9, 2019

Location: San Jose, CA, US

Company: Cypress Semiconductor Corporation

Job ID

Requisition Id:- 17507

Job Description

We are excited and growing!
This position will be responsible for helping to grow Cypress' position in the dynamic and fast growing ICW Business Unit.  This Product Marketing position will be will work with customers, partners and engineering to define and deliver products to expand the ICW product line.



  • Generate product proposals and market requirements documents for next generation ICW centric solutions.  Identify and integrate customer requirements into the product definition and prioritize to maximize product success.
  • Solicit product and roadmap feedback from customers, sales and the ICW BU team .  Create and deliver proposals to executive management for new product approvals to articulate market opportunities, differentiation, and competitive analysis to support new product investment.
  • Lead the cross functional design team to deliver all tools, hardware, software and collateral are delivered to accelerate customer designs.
  • Work with Sales and Regional Marketing to identify, drive and close new business opportunities.
  • Manage product life cycle, revenue and margin.  This includes pricing, forecasting both business and supply from launch to EOL.
  • Prior experience in Product Marketing and/or Business Development.
  • BS or MS in Electrical Engineering or Computer Science
  • Minimum of 5 years of marketing experience
  • MBA is desireable
  • Prior experience with Wireless products a plus

Must have skills and understanding of:

  • Strategic Sales and the Design Win process
  • Pricing (competitive analysis of costs, market value, Bill-of-materials)
  • Product promotion (OEM and distribution channel)
  • Contract & pricing negotiation strategies
  • Ability to handle fast pace and pressure environment
  • Strong initiative and self-starter attitude
  • Capable of managing through change and conflict to achieve the optimum outcome for the customer and the business unit
  • Distinct accomplishment that clearly contributed to increased revenue

Cypress is an Equal Employment Opportunity employer and does not discriminate in recruiting, hiring, training or promoting, on the basis of race, ethnicity, color, creed, religion, sex, sexual orientation, gender, gender identity, genetic information, national origin, physical or mental disability, pregnancy, medical condition, U.S. military or protected veteran status, union membership, or political affiliation.


Cypress Semiconductor does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Cypress Semiconductors employees or any other company location. Cypress Semiconductor is not responsible for any fees related to unsolicited resumes.

Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto

Job Segment: Manager, Marketing MBA, Engineer, Product Marketing, Management, Marketing, Engineering

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