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Prin Segment Marketing Engineer

Date: Jul 11, 2019

Location: San Jose, CA, US

Company: Cypress Semiconductor Corporation

Job ID

Requisition Id:- 13762

Job Description

Cypress is looking for a Segment Marketing Lead for the Industrial market segment supporting NOR Flash Products in the Flash Business Unit of Memory Products Division (MPD).

  Responsibilities include:

  • Segment Analysis
    • Research of the Industrial market sub-segments (e.g., machine-to-machine communication, factory automation, medical) on use cases and applications of NOR Flash products
    • Defining value proposition of Cypress NOR Flash through competitive analysis
    • Market size analysis by creating TAM/SAM/SOM forecast for NOR Flash


  • Marketing Strategy
    • Development of marketing strategies for each sub-segment of the Industrial market
    • Contribution to product definitions as they relate to the Industrial market
    • Chief evangelist of Cypress NOR Flash in events and conferences related to the Industrial market
    • Pricing Strategy for the Industrial market


  • Sales Enablement
    • Train and support Sales and Regional Marketing on NOR Flash product positioning  as it relates to the Industrial sub-segments
    • Track design-in and design-win milestones of the Sales Funnel as it relates to the Industrial sub-segments
    • Support pricing escalations from the Pricing Team representing the Flash BU
    • Support delivery escalations as needed for key/strategic customers by becoming an intermediary between Sales and Operations


  • 10+ years of marketing and business development experience (Memory or Embedded Market is a plus)
  • University degree in Electronics/Electrical Engineering (MBA preferred)
  • Proven ability to lead and work in cross functional teams in a matrix organization
  • Expertise in marketing strategy – ability to interface with executives and present comfortable to them
  • Fluent English verbal and written communication skillsh
  • Experience in preparing and delivering customer presentations and forming strategic relationships with key customers and distributors


Cypress is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, physical or mental disability, or status as a Protected Veteran.


Cypress Semiconductor does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Cypress Semiconductors employees or any other company location. Cypress Semiconductor is not responsible for any fees related to unsolicited resumes.

Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto

Job Segment: Electronics Engineer, Engineer, Marketing MBA, Business Development, Marketing, Engineering, Sales

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