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Sr Pricing Marketing Engineer

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Date: Jan 30, 2019

Location: San Jose, CA, US

Company: Cypress Semiconductor Corporation

Job ID

Requisition Id:- 14322

Job Description

You will be responsible for the pricing strategy for one of the business units in Cypress’s Microcontroller and Computational Division. In this position you will be involved in:

  • Helping to define the direction of company/industry through identification of new trends, and mapping of technology/product development to support those trends through effective segmentation/product definition,
  • Assisting Biz Units to define new products and segments based on the value offered/market need, - setting and executing pricing strategies in support of business unit objectives
  • Pricing contracts (VPAs) for OEMs, contract manufactures, and distributors (T&Cs, etc.)
  • Working with sales/field applications/Product Line Marketing engineers to develop pricing/negotiation strategies for customer opportunities
  • Analyzing competitive landscape in order to understand and exploit competitive weaknesses, and to maximize market value for Cypress products
  • Understanding market pricing and the impact it has on Cypress products and the company’s profitability.

You must have excellent communications skills, written and verbal, technical and business skills, and a customer service orientation. You should have the ability to juggle multiple projects with multiple priorities and be capable of formulating and negotiating solutions for Cypress and our customers. You should be comfortable presenting to and having discussions with Senior Executives. You will be working in teams as well as individually, and should be capable of building relationships within and outside of Cypress.


Specific requirements include:

  • Pricing Management, ASP Improvement
  • Product/Market Segmentation to maximize profit
  • Negotiation Skills
  • Business Development
  • Marketing Management
  • Competitive Strategy Development
  • Customer/Partner Relationship Management
  • Product Development
  • Process Definition and Improvement
  • Working knowledge of cloud-based subscription and enterprise sales models
  • Data Analytics Tools (Tableau, QLIK), CPQ, Advanced Excel Experience
  • Experience in semiconductor or automotive industry a plus
  • BA/BS Degree 
  • 5+ years of related experience.


Cypress is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, physical or mental disability, or status as a Protected Veteran.


Cypress Semiconductor does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Cypress Semiconductors employees or any other company location. Cypress Semiconductor is not responsible for any fees related to unsolicited resumes.

Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto

Job Segment: Pricing, Developer, Engineer, Product Development, Marketing, Operations, Technology, Engineering, Research

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