Share this Job

Sr Staff Web Mktg Analyst

Date: Nov 12, 2018

Location: Lynnwood, WA, US

Company: Cypress Semiconductor Corporation

Job ID

Requisition Id:- 13282

Job Description

Primary responsibilities
Creative, analytical marketing specialist, with the ability to optimize web pages for products, solutions, and documentation. Drive traffic to the website, support ongoing projects and initiatives, ensure adequate tracking and reporting towards business KPIs.

Applies creativity and data-based analytics to optimize web pages for products, solutions, and documentation. Applies developed subject matter knowledge to drive traffic to the website. Supports ongoing projects and initiatives with tracking and reporting KPIs and great metrics. Works on problems of diverse complexity and scope. May act as a project leader providing direction to cross functional teams and managing the project to deadlines.  

Overview:

  • Plan, execute and measure digital strategy around content opportunities, technical fixes and authority building techniques to get results.
  • Plan, execute, and measure the online customer experience for a business or country
  • Conduct research to understand website user needs
  • Experience working with Google Search Console and Google Analytics, or similar web tracking tools
  • Fluency in best practices for information architecture and interaction design, user-centered design process, as well as strong knowledge of user experience principles and techniques.
  • Create user-centered designs by working backwards from the customer, utilizing customer feedback, market analysis, and usability findings
  • Strong quantitative, analytical and problem-solving skills; you are very comfortable with data analysis and able to use complex data sets to understand performance, make recommendations, optimize and measure results
  • Communicator, with strong interpersonal skills (written and oral)
  • Creating awareness, building relationships with key IT and marketing executives
  • Project Management experience in both independent and collaborative environments
  • Advanced experience using Excel, Google sheets or like spreadsheet software
  • Knowledge of pivot tables, lookup function and conditional functions, required

Technology: The underlying hardware and software

  • Experience designing and prototyping with tools such as Sketch, Photoshop, Illustrator, or similar
  • Understand the basic technology platforms at play: Drupal, Search, SEO, Webmaster Tools, SEMRush and/or equivalents
  • Liaise with the IT Department and software vendors on technical questions to weigh technical trade-offs and have in-depth discussions with engineers for implementations and upgrades
  • Create positioning, messaging, web content, and documentation working within Drupal platform
  • Experience with CRM or lead management software preferably Salesforce
  • Understanding of digital marketing channels, experience with Eloqua, Marketo or similar digital marketing platforms a plus

Engagement: Interaction with users and stakeholders

  • Work closely with key stakeholders to understand their needs and involve them in planning and problem solving 
  • Coordinate the efforts of central content owners
  • Involve users in structured design and planning activities
  • Communicate actively with all main stakeholder and user groups
  • Monitor user-generated content for appropriateness and moderate/release

Skills

  • Bachelors/master’s in engineering/marketing
  • 3-5 years digital marketing experience is required
  • Basic understanding of the components of common web technology (HTML 5, CSS 3, Bootstrap, JavaScript Framework, and general Web 2.0 techniques)
  • Experience with responsive web design and the ability to deliver outstanding functionality across devices and platforms
  • Eye for design aesthetics and attention to detail.
  • Strong design skills around the user experience
  • Project management experience
  • Excellent verbal & written communication and interpersonal skills
  • Strong leadership skills to coordinate and facilitate activities with colleagues
  • Ability to handle sensitive and confidential situations with diplomacy
  • High level of comfort with social software and other web-based technologies
  • Solid writing and editing for the web
  • Highly experienced with Office applications (Word, Excel, PPT, etc.) 

Note

Cypress is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, physical or mental disability, or status as a Protected Veteran.



TO ALL RECRUITMENT AGENCIES:

Cypress Semiconductor does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Cypress Semiconductors employees or any other company location. Cypress Semiconductor is not responsible for any fees related to unsolicited resumes.


Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue

Job Segment: Developer, Engineer, Drupal, Data Analyst, Technology, Engineering, Research, Data

Find similar jobs: