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Director of Pricing Marketing

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Date: Dec 3, 2018

Location: San jose, CA, US

Company: Cypress Semiconductor Corporation

Job ID

Requisition Id:- 13502

Job Description

Director of Pricing Strategy-Job Description

We are looking for a Pricing Strategy Director to lead Cypress Semiconductor’s pricing team. This role is part of the Go-to-Market team responsible for providing thought leadership and recommendations to optimize executive decision making, strategic portfolio alignment, business development, and sales campaigns. You will provide insights and a vision for enabling solutions based on quantitative and qualitative analysis, deep customer insights, market and competitive research and outside-in innovation scouting.

The role requires strong analytical and communication skills combined with an ability to learn quickly and understand the business environment. A successful candidate must be a dynamic self-starter, with a unique combination of analytical and strategic skills including financial and business modeling, executive communication skills, creative and innovative mindset and have a passion for technology and the client experience.

This role reports to our Chief Marketing Officer and is based out of Cypress headquarters in San Jose, CA.


  • Own the creation of a multi-year pricing roadmap that is aligned with the solution, product, technology and feature roadmaps
  • Partner with the business units and Corp marketing team to develop an approach and methodology for analyzing competitive positioning
  • Review internal and external market data; interpret data, trends and develops cohesive story of positioning in the market
  • Analyze product offerings, making recommendations for sales programs and competitive offerings
  • Identify opportunities to improve market position and enhance cross-sell / upsell rates
  • Develop pricing strategies that focus on the understanding of the competitive threats faced and develops strategies for mitigating those threats
  • Become the subject matter expert to lead strategy projects through providing quantitative and qualitative analysis and recommendations related to solutions portfolio strategy, emerging industry and technology trends, expansion opportunities including potential investments, and business process improvement
  • Closely interact with business leaders and Executive management to communicate analytical results on a regular and ad hoc basis
  • Lead a global team responsible for setting all pricing for the organization including transactional control, negotiation management, segmentation and analytics
  • Direct impact on corporate profitability


Specific requirements include:

  • Pricing Management, ASP Improvement
  • Product/Market Segmentation to maximize profit
  • Negotiation Skills
  • Change Management
  • Coaching/Mentoring/People Development
  • Business Development
  • Marketing Management
  • Competitive Strategy Development
  • Customer/Partner Relationship Management
  • Product Development
  • Process Definition and Improvement
  • Working knowledge of cloud-based subscription and enterprise sales models
  • Advanced excel skills


Required Experience:

  • BS/BA with a minimum of 8 years professional experience in a pricing strategy leadership role


Cypress is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, physical or mental disability, or status as a Protected Veteran.


Cypress Semiconductor does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Cypress Semiconductors employees or any other company location. Cypress Semiconductor is not responsible for any fees related to unsolicited resumes.

Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto

Job Segment: Manager, Pricing, Business Development, Developer, Management, Marketing, Operations, Sales, Technology

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