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Director Marketing

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Date: Nov 13, 2020

Location: Shanghai, 31, CN

Company: Cypress Semiconductor Corporation

Job ID

Requisition Id:- 22083

Job Description
  • In this position, you will manage Greater China regional marketing activities for IFX memory solutions (MS), building demand, supporting sales and customers.
  • Lead marketing team to manage and drive revenue and design win goals for differentiated MS products (Flash and RAM) through the cross-functional implementation of the marketing plan with Sales and Distribution channel partners.
  • Develop and drive regional business plans with target markets, customers, applications, partners and relevant go-to-market strategies. Work closely with local sales and channel partners to promote focus products and solutions for identified markets.
  • Translate customer needs into use case and technical requirements for R&D
  • Develop and communicate a deep understanding of the markets, customers and technical requirements to drive commercial success
  • Collaborate with sales, BU product marketing, engineering, project management to guide product execution, priorities and delivery
  • Manage Distribution activities (Tactical and strategic) including MORs, QBRs, product trainings, revenue and design funnel achievement goals.
  • Develop and deliver local language marketing promotional materials including product updates, sales trainings, regional competitive positioning, etc.
  • Report weekly revenue status to management as well as quarterly business status and action item closure
  • Support delivery requirements and bridge customer needs to factory
  • Regular travel required to our key customers and distribution partners in Greater China



We are looking for the most innovative and collaborative marketing leader to drive and develop revenue and design funnel for MS solutions with strong engagement with sales and distributors. Drive promotion activities to grow adoption of differentiated memory solutions to the evolving application in Automotive, Industrial, Compute and Communication segments in the GC region.

  • 12+ years of experience in semiconductor product marketing or technical sales role
  • Demonstrated leadership skills in supervising a cross-region team
  • Strong people skill to work in a matrix and cross-cultural organization to drive business growth
  • Solid understanding and proven track record of business development and product marketing
  • Strong understanding of global and local market and competition for memory solutions
  • knowledge of embedded systems, including software and tools desirable
  • Exceptional communication and presentation skills
  • Ability to motivate and excite people and influence customers and internal stakeholders
  • Self-driving, self-motivated, enthusiastic, dynamic, adaptable, organized with attention to detail
  • Master's/Bachelor’s in Electrical Engineering, Computer Science (or equivalent), MBA preferred

Cypress is an Equal Employment Opportunity employer and does not discriminate in recruiting, hiring, training or promoting, on the basis of race, ethnicity, color, creed, religion, sex, sexual orientation, gender, gender identity, genetic information, national origin, physical or mental disability, pregnancy, medical condition, U.S. military or protected veteran status, union membership, or political affiliation.


Cypress Semiconductor does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Cypress Semiconductors employees or any other company location. Cypress Semiconductor is not responsible for any fees related to unsolicited resumes.

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